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Email Marketing

Campaigns that reach the inbox, then get opened.

Deliverability first — SPF, DKIM, DMARC, and list hygiene — because the best-written campaign is worthless in a spam folder. Then flows and newsletters built around what your customers actually do.

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01 / 04 · What's included

Built properly, handed over cleanly.

  • Deliverability audit and DNS setup (SPF, DKIM, DMARC)
  • Automation flows: welcome, abandoned cart, re-engagement
  • Newsletter templates that render correctly everywhere
  • List segmentation and hygiene
  • Campaign reporting that tracks revenue, not just opens

02 / 04 · How it runs

Four steps. No surprises.

  1. 01
    Audit
    Current deliverability, list health, and existing flows reviewed before anything is touched.
  2. 02
    Fix the foundation
    DNS records, authentication, and list cleanup — unglamorous, and the reason everything after this works.
  3. 03
    Build flows & templates
    Automations and templates built and tested against real inbox providers, not just a preview tool.
  4. 04
    Measure & iterate
    First month's data reviewed together, then adjusted — email is a compounding channel, not a launch-and-forget one.

03 / 04 · Spec

1–2 weeks, typically.

Best for
Stores and services with a list they are under-using.
Stack
KlaviyoMailchimpDripPostmarkHTML email

04 / 04 · Start

Have a Email Marketing project?

Send a short brief and you'll get scope, timeline, and a straight answer — before any invoice.

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See it running on Kohenor News ↗

Sub-services

8 areas

Deliverability Audits & DNS Setup

The single biggest lever on whether mail reaches the inbox at all.

  • SPF, DKIM, and DMARC alignment checked and corrected
  • Sender reputation and blacklist status reviewed across major providers
  • A plain-language report of what was broken and what it's fixed to

Automation Flow Development

Built once, running indefinitely, triggered by what a customer actually does.

  • Welcome series, abandoned cart, post-purchase, and win-back flows
  • Behavioural triggers rather than a single blast to the whole list
  • Tested against real inbox providers, not just a preview pane

Newsletter Template Design

HTML templates that render correctly in Outlook, Gmail, and Apple Mail alike.

  • Brand-consistent layouts built for the constraints of email HTML
  • Tested across major clients before it ever reaches a subscriber
  • Accessible markup — real alt text, sensible contrast, sensible font sizes

List Segmentation & Hygiene

So campaigns go to people likely to act on them, not the whole list every time.

  • Behavioural and purchase-based segments built around real customer stages
  • Bounce handling and a sunset policy for addresses that have gone quiet
  • Suppression lists kept current so sender reputation isn't quietly damaged

Platform Migration

Moving providers without losing sender reputation or years of list history.

  • Mailchimp, Klaviyo, and Drip — moved between without warm-up penalties
  • Historical engagement data mapped across so segments keep working
  • Automations rebuilt and tested before the old platform is switched off

Campaign Strategy & Copywriting

A calendar and an offer sequence, not a newsletter sent whenever someone remembers.

  • Send calendar planned around your actual sales cycle, not a generic template
  • Subject line and send-time testing built into the cadence
  • We can write the copy, or build and test around copy you already have

Reporting & Revenue Attribution

Dashboards tied to revenue per campaign and flow, not just opens and clicks.

  • Revenue attribution per flow and per campaign, not blended vanity metrics
  • Monthly reporting built around decisions, not just numbers on a page
  • Benchmarked against your own history, not an industry average that doesn't fit

Compliance (CAN-SPAM / GDPR)

Consent, unsubscribe handling, and retention aligned before it becomes a problem.

  • Consent capture and record-keeping reviewed against CAN-SPAM and GDPR
  • One-click unsubscribe and preference centres that actually work
  • A data retention policy that matches what you're legally required to keep

How it runs

  1. 01
    Audit
    Current deliverability, list health, and existing flows reviewed before anything is touched.
  2. 02
    Fix the foundation
    DNS records, authentication, and list cleanup — unglamorous, and the reason everything after this works.
  3. 03
    Build flows & templates
    Automations and templates built and tested against real inbox providers, not just a preview tool.
  4. 04
    Measure & iterate
    First month's data reviewed together, then adjusted — email is a compounding channel, not a launch-and-forget one.

Questions

Open-rate tracking undercounts significantly on iOS/Apple Mail privacy features, and a list that's silently landing in Promotions or spam for a chunk of subscribers still looks fine in aggregate. An audit tells you what's actually happening, not what the dashboard infers.