Do you write the content or just the strategy?

Both, depending on what you need — we can hand you a content brief for your own writers, or write it ourselves. We run this exact process on our own news platform, so the recommendations come from live results, not theory.

Can you fix a Google penalty or a 'not indexed' problem?

Yes — this is one of our most common engagements. Usually it's thin or duplicate content, a technical crawl block, or a site that grew faster than its authority could support. We diagnose against Search Console data, not guesswork.

Do you guarantee rankings?

No, and treat anyone who does with suspicion — nobody controls Google's algorithm. What we commit to is the work: audits, fixes, and monthly reporting you can see for yourself.

Do you write the content or just the strategy?

Both, depending on what you need — we can hand you a content brief for your own writers, or write it ourselves. We run this exact process on our own news platform, so the recommendations come from live results, not theory.

Can you fix a Google penalty or a 'not indexed' problem?

Yes — this is one of our most common engagements. Usually it's thin or duplicate content, a technical crawl block, or a site that grew faster than its authority could support. We diagnose against Search Console data, not guesswork.

Do you guarantee rankings?

No, and treat anyone who does with suspicion — nobody controls Google's algorithm. What we commit to is the work: audits, fixes, and monthly reporting you can see for yourself.

SEO

Rankings that hold, not a one-month spike.

Technical foundations, on-page work, and content structure — in that order. We run this against our own news platform daily before recommending it to anyone, so the advice comes from a live site, not a course.

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01 / 04 · What's included

Built properly, handed over cleanly.

Technical audits: crawlability, indexation, Core Web Vitals
Schema markup and structured data
On-page optimisation and internal linking architecture
Content strategy built around search intent
Local SEO and Google Business Profile
Search Console setup, monitoring, and monthly reporting

02 / 04 · How it runs

Four steps. No surprises.

01
Technical audit
Full crawl and Search Console review — what's blocking indexation before anything else is worth doing.
02
Fix the foundation
Core Web Vitals, schema, and crawl issues resolved first; content work on a broken foundation doesn't hold.
03
Content & on-page
Structure and content updated against real search intent, with internal linking tying topics together.
04
Monitor & report
Monthly Search Console and GA4 review — what moved, what didn't, and why, in plain language.

03 / 04 · Spec

1–2 weeks setup, ongoing from there, typically.

Best for: Sites with traffic to lose or a market worth ranking in.
Stack: Google Search ConsoleGA4Screaming FrogAhrefsPageSpeed Insights

04 / 04 · Start

Have a SEO project?

Send a short brief and you'll get scope, timeline, and a straight answer — before any invoice.

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See it running on Kohenor News ↗

Sub-services

8 areas

Technical SEO Audits

The foundation everything else sits on, checked before anything else is touched.

Crawlability, indexation status, and duplicate content resolved
Core Web Vitals measured and prioritised by actual ranking impact
Log-file analysis where crawl budget is the real constraint

On-Page Optimization

Titles, structure, and internal links that reflect your site's actual topic architecture.

Titles and meta descriptions written for intent, not keyword-stuffed
Heading structure and internal linking rebuilt around topic clusters
Fixed at the template level so it holds as new pages are added

Schema & Structured Data

So search engines — and AI answer engines — parse your pages correctly.

Article, Organization, Product, and FAQ schema implemented and validated
HowTo and breadcrumb schema where the content structure supports it
Checked against Google's Rich Results Test, not just marked up and left

Content Strategy & Topic Mapping

Built around search intent, not a keyword list stuffed into pages that don't answer anything.

Keyword clustering and search-intent mapping before any brief is written
Content gap analysis against competitors who are already ranking
Briefs handed to your writers, or written by us — either way, built to the map

Local SEO & Google Business Profile

For businesses that live or die on local search.

Google Business Profile fully optimised, not just claimed
Citation consistency across the directories that actually matter
Local landing pages and map-pack ranking tracked month over month

Link Building & Digital PR

Earned links from a competitor gap analysis, not a link farm.

Competitor backlink gap analysis to find realistic, relevant targets
Outreach campaigns built around content worth linking to
Resource-page and digital PR link building, tracked for quality, not just count

Site Migration SEO

Rankings preserved through a replatform or domain move, not rebuilt from zero after.

Full redirect mapping before a single old URL goes offline
Rankings and indexation monitored daily through the migration window
A rollback plan agreed before launch, not improvised after a drop

Analytics, Search Console & Monthly Reporting

Tracking built once, correctly, then reported on in plain language every month.

Search Console and GA4 configured to track what actually matters
Rank tracking against the keywords the content strategy targets
A monthly report built around what changed and why, not a metrics dump

How it runs

01
Technical audit
Full crawl and Search Console review — what's blocking indexation before anything else is worth doing.
02
Fix the foundation
Core Web Vitals, schema, and crawl issues resolved first; content work on a broken foundation doesn't hold.
03
Content & on-page
Structure and content updated against real search intent, with internal linking tying topics together.
04
Monitor & report
Monthly Search Console and GA4 review — what moved, what didn't, and why, in plain language.

Questions

Google needs to re-crawl, re-evaluate, and build trust in changes — technical fixes can show up in weeks, but content and authority work genuinely takes months. Anyone promising overnight rankings is either lying or about to get your site penalised.